Afope Atoyebi (IAT) is a trichologist, health & beauty scientist and wellness advocate with over a decade of experience in the global beauty and personal care industry.

She’s known for blending clinical insight with holistic care — bridging science, strategy, and wellbeing to address hair and scalp concerns at their root. Through her private clinic and content, Afope helps people better understand their bodies, transform their hair & scalp health, and reclaim a deeper sense of balance.